How to Set Up and Optimize Your Google My Business Page

Setting up a Google My Business page is an essential step to growing a home remodeling business. Use these steps to setup and optimize your My Business page.
A Google My Business (GMB) page is essential for a home remodeling company because it establishes a strong online presence and builds trust with potential clients. GMB allows you to appear in local search results, making it easier for homeowners in your area to find your services when they need them.
A well-optimized GMB profile shows your business hours, contact details, and location, ensuring customers can reach you effortlessly.
Additionally, GMB offers an opportunity to highlight your work through photos (think before and after transformations), client reviews, and service descriptions.
Positive reviews on your profile make you appear more credible and influence potential clients' decision-making. Moreover, the insights provided by GMB, such as customer search terms and interaction trends, help you tailor your marketing strategies effectively.
In a competitive industry driven by local demand and reputation, a GMB page is a free tool to attract leads, enhance visibility, and position your company as a trusted remodeling expert.
In this guide, we will walk you through how to create a GMB page and how to make sure potential customers see your page and take action.
Step 1: Create Your Home Remodeling Google My Business Account

- Visit Google My Business: Go to Google My Business and click "Manage Now."
- Sign In or Create a Google Account: Use a Google account tied to your business email for better professionalism.
- Enter Your Business Name: Make sure the name matches your registered business name (e.g., "Upgraded Remodeling").

- Select Your Business Category: Choose categories like Home Remodeling Contractor or General Contractor.
Step 2: Add Your Home Remodeling Business Location
- Indicate If You Serve Customers at a Physical Location: If you have an office, enter the address. If not, select the option for a service area business.
- Define Your Service Areas: Include the cities or neighborhoods where you offer services (e.g., Austin, Bee Cave, Round Rock).
Step 3: Provide Contact Details
- Phone Number: Use a dedicated business phone number.
- Website URL: Add your website to drive traffic. If you don’t have one, consider creating a simple site showcasing your services and portfolio.
Step 4: Verify Your Home Remodeling Business
- Choose a Verification Method
- Most businesses receive a postcard with a verification code.
- Other methods may include email or phone verification.
- Complete the Verification Process: Follow instructions provided by Google to confirm your business listing.
Step 5: Complete Your Home Remodeling Business Profile
Completing your Google My Business profile is crucial to making a strong first impression and to make sure you rank above your competitors.
Start by crafting a compelling business description that highlights your services, experience, and unique selling points in up to 750 characters.
For example, you might say, "At Upgraded Remodeling, we specialize in kitchen and bathroom renovations, attic additions, and interior design. Serving Austin and surrounding areas, we deliver high-quality work and great prices tailored to your needs."
Next, ensure your business hours are accurate, including any special holiday hours, so customers know when you're available.
Finally, upload high-quality photos and videos that showcase your completed projects, your team, and your workspace. Great photos can boost your credibility and help attract potential clients.
Here are a few ideas to post about:
Photos of Completed Projects: Post clear, high-quality photos of before-and-after shots of your work. Show a variety of services, such as cabinet repair, door installation, and painting, to give potential clients a good idea of your capabilities.
Professional Headshot or Team Photos: A friendly, professional photo can make clients feel more comfortable reaching out.
Video Walkthroughs: Record short videos introducing yourself or your team, walking through a job site, or explaining a service you specialize in, like installing light fixtures or doing minor home repairs. Videos can help build trust with prospective clients.
After you complete your profile you want to make sure you have a “Looks Good!” as your “Profile Strength”:

Bottom line? Make sure to complete your profile and update it regularly!
Step 6: Add Key Features
To make your Google My Business page (and business) more appealing, there are a few key features you should use.
Start by highlighting attributes that set your business apart, such as offering free estimates or being a family-owned business. These little details can help potential clients take action and connect with you and your business.
Next, ensure that you provide a comprehensive list of services. Clearly detail the specific remodeling work you offer, such as kitchen remodeling, bathroom renovations, flooring installation, and garage upgrades. Let people know what you do best!
Lastly, take advantage of GMB Posts to keep your audience engaged. Use this feature to share updates about your business, highlight ongoing promotions, or showcase recent project highlights. Regularly posting fresh content helps maintain visibility and reinforces your professional image.
Step 7: Encourage and Manage Reviews
After completing a job, politely ask clients to leave a review on Google. Mention that reviews help other homeowners find trustworthy home remodelers.
It’s good practice to respond to every review—whether positive or negative. Thank satisfied clients, and address any concerns from less happy ones professionally. This shows potential clients that you care about customer satisfaction.
Once you receive a great review, share it!
You can whip up a Facebook post along with a before and after and tell a story about how you helped your customers' vision come to life.
Pro-tip: If you have a website, add every review to a dedicated webpage. You should have your before and afters and customer testimonials in as many places as possible.
Step 8: Monitor Your Analytics
Once you create a GMB page, you will get updates every month with some key stats.
In your dashboard you’ll be able to see how many people checked out your page, clicked your website, asked for directions, or viewed your photos.
Your GMB page shouldn’t be a “set it and forget it” type of thing. Set aside 10 minutes every week to add a photo, publish a post, and check for reviews.
Step 9: Keep Your Profile Updated
As with any page, you need to keep your page updated. Keep your profile active by posting updates, service promotions, or project highlights. For example, “Ready for a bathroom remodel” Contact us for a 10% discount this month!”
You can also share helpful tips, like DIY tips to showcase your expertise and help people think of you for their more challenging projects.
Remember, seasonal promotions are always a winning strategy. If you offer seasonal promos (e.g., a New Year, New Bathroom or Spring Cleaning Garage Transformation), create posts about these to capture seasonal interest.
You can come with endless ideas, but most importantly, you need to make more offers anywhere you think you have potential customers.
Step 10: Use Advanced Optimization Techniques
Once you have your GMB page completely filled out and optimized with everything mentioned in this article, you can explore using advanced strategies to take advantage of the power of Google.
- Add FAQs: Address common questions about your services directly on your GMB page.
- Geotag Photos: Upload photos tagged with geolocation metadata to improve local SEO.
- Embed a Google Maps Widget on Your Website: Link your GMB page to your site for better visibility.
- Enable GMB Messaging: Let potential clients send you messages directly from Google. This feature can increase conversions since some people prefer messaging over phone calls.
- Run Ads. You will be offered an ad credit once you complete your profile. If you feel comfortable with Google Ads and want to test it out, don’t forget to use that credit.
If you complete the tasks in this guide, you won’t have to worry about doing anything advanced or even run ads. Potential customers will find you while they are searching for a good and reliable home remodeling company.
Why A Google My Business Profile Is Important For Your Home Remodeling Business
A well-optimized Google My Business page can significantly increase your visibility and attract more clients. Follow these steps and regularly update your profile to stay ahead of the competition. Your GMB page will become a powerful tool in your home remodeling business’s marketing tool box.
So take 30 minutes and head on over to create your Google My Business account.
