ChatGPT can be a powerful tool for generating marketing ideas, writing copy, and streamlining your content creation. This guide gives you 100 ready-to-use prompts tailored for general contractors and home remodelers. Simply copy and paste these prompts into ChatGPT, replace [city] with your service area, and watch it create content you can use today.
Why General Contractors Should Be Using ChatGPT
Most general contractors are great at building things, but not necessarily at writing, posting, or marketing themselves online. That’s where ChatGPT comes in.
Think of it as your on-demand assistant that helps you write copy, create social posts, or respond to leads, without the mental block or wasted hours staring at a blank screen. With a few well-written prompts, ChatGPT can help you sound more professional, stay consistent on social media, and attract better clients in less time.
In this guide, you’ll find 100 ready-to-use prompts designed specifically for general contractors and home remodelers. Each one can help you with real-world marketing tasks—from writing Facebook ads and service pages to improving client follow-ups and even creating project proposals.
To get started, just copy and paste a prompt into ChatGPT, replace [city] with your local area, and customize the response to fit your tone or services. You’ll be surprised how much faster marketing becomes when AI handles the brainstorming for you.
How to Use ChatGPT Effectively (for Contractors)
To get the most out of these prompts, treat ChatGPT like an assistant who needs direction. The clearer your instructions, the better the results. Here are a few simple tips:
- Be specific.
Don’t just say “Write an ad for kitchen remodeling.” Try:
“Write a friendly Facebook ad for kitchen remodeling in Austin, TX that focuses on saving time and increasing home value.”
- Use your own details.
Include your company name, local area, and any awards, guarantees, or specialties. That helps ChatGPT write like you—not like a generic ad.
- Ask for rewrites.
After it gives you something, ask for tweaks like:
- “Make it sound more conversational.”
- “Add humor.”
- “Make it shorter for Instagram.”
ChatGPT can instantly reformat anything you like.
4. Combine prompts.
Try stacking them: use one to create an ad, another to write a follow-up email, and another to turn that same ad into a short video script.
5. Always review before posting.
AI can write fast, but it doesn’t know your exact process or pricing. Always double-check for accuracy, tone, and local regulations.
6. Save your best versions.
When you get a result you love, save it. Build your own “marketing library” of ChatGPT-generated ads, posts, and emails that you can reuse all year.
Social Media Content
Homeowners are constantly scrolling through social platforms looking for inspiration and solutions. Use these prompts to create posts, captions, and scripts that stop the scroll and make your business stand out. From before-and-after transformations to quick tips and seasonal reminders, these ideas will keep your profiles active and engaging while building trust with potential clients.
1. Write 10 engaging Facebook post ideas for a [city] general contractor to attract homeowners.
2. Create a week’s worth of Instagram captions promoting kitchen remodel consultations before the holidays.
3. Write a short, attention-grabbing LinkedIn post about why homeowners should schedule their exterior painting projects now.
4. Suggest 15 Instagram Reel ideas to showcase a remodeling team’s before-and-after projects.
5. Create a seasonal home maintenance checklist for a Facebook carousel post.
6. Write 5 funny, family-friendly tweets about home renovation mishaps (and how to avoid them).
7. Create a TikTok script for showing a “day in the life” of a general contractor.
8. Write a Facebook post that educates homeowners on spotting early signs of a leaky roof.
Check out the ultimate social media checklist for general contractors.
Ad Copy (Google, Facebook, Instagram)
Paid ads can put your contracting business directly in front of the homeowners who need you most, but only if your copy is strong enough to grab attention. These prompts will help you craft ad headlines, descriptions, and calls-to-action that drive clicks and convert prospects into booked consultations. Whether you’re running seasonal promotions or retargeting warm leads, these prompts make ad creation fast and effective.
9. Write 5 Google ad headlines for emergency home repair services in [city].
10. Create a high-converting Facebook ad for a seasonal deck construction special.
11. Write 3 variations of ad copy for bathroom renovation services.
12. Suggest 5 urgency-driven headlines for basement finishing ads in the fall.
13. Create a Facebook ad targeting homeowners in [city] who are interested in home additions.
14. Write 4 benefit-focused headlines for whole-home remodeling services.
15. Suggest retargeting ad copy for people who visited the website but didn’t request a quote.
SEO & Website Content
If homeowners can’t find you online, you’re missing out on free leads. This section gives you prompts to optimize your Google Business Profile, improve your service pages, and create blog content that ranks. You’ll also get keyword ideas, FAQs, and local SEO strategies designed specifically for general contractors and remodelers, helping you show up where your clients are searching.
16. Write a Google Business Profile description for a [city] general contractor & home remodeler.
17. Create a list of long-tail keywords for kitchen remodeling in [city].
18. Write a service page introduction for “Basement Finishing” optimized for SEO.
19. Generate an FAQ section for a deck construction page.
20. Suggest 10 blog topics for seasonal home improvement projects.
21. Create meta titles and descriptions for a remodeling company’s service pages.
22. Write a 150-word “About Us” section that builds trust with homeowners.
23. Generate a list of location-based service page ideas to improve local SEO.
Email Marketing
Your email list is one of your most valuable marketing assets, but only if you nurture it the right way. These prompts help you write follow-up sequences, seasonal offers, and monthly newsletters that keep you top-of-mind. Use them to win back old clients, convert undecided leads, and turn one-time customers into repeat business without feeling pushy or salesy.
24. Write a 5-part follow-up email sequence for customers who got a quote but didn’t book.
25. Create a reactivation email for customers who haven’t scheduled a project in 2+ years.
26. Write a holiday email offering a winter home renovation planning discount.
27. Create a monthly newsletter template for a general contracting business.
28. Write an email offering a free design consultation for spring remodeling projects.
29. Suggest 5 subject lines for a bathroom remodel promotion.
30. Write a thank-you email to send after a completed project, encouraging reviews.
Customer Follow-Up & Retention
Booking a project is only half the battle, keeping clients happy and coming back is where the real growth happens. These prompts give you scripts and templates for requesting reviews, running referral programs, sending thank-you notes, and checking in on past clients. Building strong relationships increases trust and leads to more word-of-mouth referrals.
31. Write a polite text message reminding a customer about their upcoming project start date.
32. Create a review request email that feels personal and genuine.
33. Write a “referral program” flyer text for existing customers.
34. Suggest 3 SMS promotions for slow-season remodeling services.
35. Write a short script for calling past customers about a special offer.
36. Create a loyalty program description for repeat remodeling customers.
37. Write a thank-you card message for customers who refer friends.
Sales & Marketing Strategy
Want to close more deals and fill your calendar with profitable projects? This section gives you prompts for developing persuasive sales pitches, creating irresistible offers, and writing proposals that win clients over. You’ll also find ideas for promotions, lead magnets, and elevator pitches that make your company the obvious choice in your market.
38. Create a script for answering the phone and booking more consultations from inbound calls.
39. Write a persuasive pitch for selling a premium kitchen remodel package.
40. Generate a 30-second elevator pitch for a general contracting & remodeling company.
41. Write a short proposal template for large home addition projects.
42. Suggest 10 ideas for seasonal promotions to fill the schedule.
43. Create a competitive comparison chart showing why your company is the best choice.
44. Write a blog post explaining the benefits of hiring a design-build firm.
45. Generate a lead magnet title for a “Homeowner’s Guide to a Stress-Free Remodel.”
46. Create a short, punchy video script for a YouTube ad.
47. Write a follow-up email for after an in-home estimate to encourage booking.
48. Create a Google review response that sounds friendly and professional.
49. Write a blog outline for “5 Ways to Increase Your Home’s Value This Year.”
50. Generate a press release announcing your company’s new financing options.
Content for Specific Platforms
Different platforms require different approaches. A Houzz profile needs a professional, design-forward tone, while Pinterest thrives on visual storytelling and keyword-rich descriptions. These prompts give you ready-to-use scripts, descriptions, and content ideas tailored to the platforms homeowners trust most when planning remodels and renovations.
51. Create a Houzz profile description that highlights our design-build process.
52. Write 5 Pinterest board descriptions for a home remodeling company, focusing on kitchen, bathroom, and outdoor living ideas.
53. Generate a script for a 60-second radio ad promoting our spring remodeling services.
54. Create a series of 3 blog posts on the topic of “How to Choose the Right Contractor for Your Home Renovation.”
55. Write a case study about a recent successful kitchen remodel project, including the client’s testimonial.
56. Develop a lead-nurturing email campaign for prospects who downloaded our “Home Renovation Budgeting Guide.”
57. Create a portfolio page description for a recently completed bathroom remodel, highlighting the materials and fixtures used.
58. Write a script for a YouTube video that answers the top 10 questions homeowners have about home additions.
59. Generate a list of 20 keywords to target for a new home construction company in [city].
60. Create a social media content calendar for the next month, with a mix of project showcases, tips, and team spotlights.
Client Communication & Project Management
Clear communication builds confidence and reduces misunderstandings. This section helps you write onboarding emails, weekly project updates, and client-friendly scripts for handling issues like delays or change orders. You’ll also get templates for surveys, walkthrough checklists, and subcontractor emails, everything you need to keep projects on track and clients informed.
61. Write a welcome email to a new client, outlining the next steps in their remodeling project.
62. Create a project update template to send to clients on a weekly basis.
63. Write a script for handling a client complaint about a project delay.
64. Develop a checklist for a final project walkthrough with a client.
65. Write an email to a client requesting a final payment.
66. Create a template for a change order form.
67. Write a script for a pre-construction meeting with a client.
68. Develop a survey to send to clients after a project is completed to gather feedback.
69. Write an email to a subcontractor to confirm their schedule for a project.
70. Create a list of questions to ask a potential client during an initial consultation.
Business Operations & Growth
Scaling your contracting business requires strong systems and smart hiring. These prompts help you write job descriptions, training programs, and business plans, along with proposals and budgets that set you up for sustainable growth. You’ll also find ideas for networking and forming partnerships with architects, designers, and real estate agents to bring in more referrals.
71. Write a job description for a lead carpenter position.
72. Create a list of interview questions for a project manager candidate.
73. Develop a safety manual for our construction sites.
74. Write a business plan for a new home remodeling company.
75. Create a list of potential strategic partners in the [city] area, such as architects, interior designers, and real estate agents.
76. Write a proposal for a commercial remodeling project.
77. Develop a marketing budget for the next quarter.
78. Create a list of 10 networking events to attend in the [city] area.
79. Write a press release announcing a new partnership with a local charity.
80. Develop a training program for new employees.
Advanced Marketing & Lead Generation
When you’re ready to step up your marketing game, these prompts help you create high-value content that positions you as an authority. From webinars and white papers to quizzes and video series, you’ll learn how to generate leads at scale while educating homeowners and earning their trust before they ever book a call.
81. Create a script for a webinar on “The 7 Biggest Mistakes to Avoid When Remodeling Your Kitchen.”
82. Write a white paper on the topic of “The ROI of a Bathroom Remodel.”
83. Develop a quiz for homeowners to determine their remodeling style.
84. Create a chatbot script for our website to answer common questions and capture leads.
85. Write a series of articles for a local real estate magazine on the topic of “How to Prepare Your Home for Sale.”
86. Develop a referral program for real estate agents.
87. Create a video series showcasing our team’s expertise in different areas of construction.
88. Write a guide to “Financing Your Home Renovation Project.”
89. Develop a social media contest to increase engagement and generate leads.
90. Create a landing page for a free in-home consultation offer.
Creative & Engaging Content
Homeowners don’t just want services, they want stories. Use these prompts to create behind-the-scenes content, client spotlights, and trend-driven posts that show off your expertise and personality. From sharing challenges you’ve overcome to highlighting your team’s craftsmanship, this section helps you create content that connects on a deeper level and keeps people coming back.
91. Write a blog post about the history of a specific architectural style in [city].
92. Create a “get the look” guide for a popular interior design trend.
93. Write a story about a challenging remodeling project and how our team overcame the obstacles.
94. Develop a “myth vs. fact” series about home renovations.
95. Create a “behind the scenes” look at our design process.
96. Write a blog post about the most rewarding part of being a general contractor.
97. Create a time-lapse video of a home addition being built.
98. Write a profile of one of our long-term employees, highlighting their skills and dedication.
99. Develop a “homeowner spotlight” series, featuring interviews with past clients about their remodeling experience.
100. Create a fun, interactive poll for our Instagram stories about which remodeling project our followers would choose for their own home.
Next Steps: Turn Prompts For Your General Contracting Business Into Real Results
You’ve got 100+ powerful ChatGPT prompts that can help you market your contracting business, write better content, and communicate more clearly with clients. Now it’s time to put them to work.
Here’s what to do next:
- Pick five prompts you can use this week. Don’t overthink it, just start with the areas where you need the most help, whether that’s social media, follow-ups, or website copy.
- Customize them with your city, services, and tone of voice. The more specific you are, the better ChatGPT’s output will match your business.
- Build a routine. Set aside 20 minutes a week to use ChatGPT for your marketing, creating one post, one ad, and one email. Consistency beats perfection.
- Track what works. Save the responses that perform best and use them as templates for future projects. Over time, you’ll build a full library of polished marketing materials.
Happy Prompting Contractors!
